For any e-commerce site, ranking at the top of search engines should be a high priority. While paid search can place you at the top of the Search Engine result Pages (SERPs), the long-term cost to remain there may not be sustainable. It would be best if you had the number one spot; e-commerce SEO can help you achieve this.
Below are topics to consider when you think about SEO of your e-commerce site:
What is e-Commerce site SEO
Why SEO Is Important for Your e-Commerce Site
How much does SEO cost?
So where to begin your SEO journey?
How does e-commerce.directory help with SEO or what to do if I have no idea where to start?
SEO, or search engine optimisation, for e-Commerce sites is the most cost-effective and feasible way to reach customers. Ranking at the top of search engines should be one of the highest priorities of any e-commerce owner. Of course, you can get to the top of the search engine with paid search; however, it is a temporary solution only while paying for advertisement. SEO is your way to get a consistent volume of high-quality visits to your e-commerce store or website and increase opportunities to convert visitors into your customers.
Why SEO Is Important for Your e-Commerce Site
SEO is critical and necessary for any e-commerce website as it brings permanent value to your business and has great potential for compounding returns. Products offered in your store need to be on the top of the search engines over your competitors so your future customers can find them easily while searching in search engines and clicking on them. Therefore, a well-optimised e-commerce site gets organic traffic to your website with very high conversion rates. And consequences to your business? Less spending and less dependency on advertisement. A recent study on how e-commerce businesses drive traffic to their stores showed that over 40% of retailer traffic comes from organic search securing its dominant position compared to 15% of paid search result traffic. In short, SEO is one of the most effective ways to increase your revenue by driving traffic to your website.
Now, we know what SEO is, why it is essential and what it is good for. But how much does it cost? Well, it depends if you use an SEO agency or consultant or handle SEO independently. With SEO handled by an agency or consultant, you can expect monthly expenses of anything between $2000 to $5000. On the other hand, if you do SEO yourself, you need to invest your time and pay a subscription for a range of SEO tools which means anything between $250 to $1500 a month. Tough decisions, right?
To summarise it:
Per hour consultants charge is 100-250$. You can use freelancers to deliver one-off projects and then pay a per-month maintenance fee, which is usually cheaper than paying the SEO agency. The one-off project usually costs between $500 and $2500 and the monthly payment can range from $500 to $2000.
SEO Agencies commonly charge a monthly fee from $2000 for small companies to tens or hundreds of thousands for large companies.
SEO agencies are also offering a one-off fee per project. This charge can be for small companies between $2000 to $10000, depending on the agency, company size and complexity of the project.
You can educate yourself on SEO and do SEO on your own. Ultimately you need to invest your time in education, execution and tools with average spending of about $250-$1500.
The good news is that you can still plan your SEO according to your availability and budget. In the beginning, you can focus on low-hanging fruits and achieve them with a very low budget and/or your time investment only. You can go one step at a time; you must understand that SEO is an ongoing and long-term process. Below are some of the suggestions where you can start and these are simple things you can do on your own.
So, where to begin your SEO journey?
1. Get metadata right on your website.
The most important attributes are title, meta description, meta keywords, H1, H2 to H6
2. Review technical performance of your website.
You should check speed, duplicate content, and broken links.
3. Undertake competitors research and how you can be better.
Start with a review of keywords they use, ranking, structure, and metadata.
4. Business listings to improve your ranking.
Get listed to search engines to help indexing robots recognise your website.
5. Measure your results.
Use google analytics to figure out how visitors found your website, where they are from geographical locations, how long they stayed on each page or what’s visitors’ basic demography. You can also use
How does e-commerce.directory help with SEO or what to do if I have no idea where to start?
Well, there is no silver bullet or shortcut for Search Engine Optimisation; climbing up the ranking might take time. Still, we can provide you with a great head start so you can begin your SEO optimisation journey today and at affordable cost!
With SEO GO package for a one-time fee 50$ with lifetime benefits you get an extended listing on e-commerce.directory with the ability to list up to 20 of your products with pictures, description, selling price and URL – another set of backlinks and opportunities to get traffic to your store!
And all of this for a one-time fee of 50$! So register or claim your store with e-commerce.directory.